One of the key factors in managing shared mobility platforms is knowledge about the demand for vehicles in place and time. This knowledge gives the company the ability to plan the distribution of vehicles in the city to better serve customer demand, as well as realise marketing strategy more effectively.
Equally important is to get to know your customers – their needs, habits and preferences. Thanks to that, shared mobility companies can enhance their service and user experience, create personalized special offers to improve sales and decrease customers’ retention.
